Thats huge! What are those needs? Who will be taking what role at the event? Focusing on engagement only on-site neglects the option for 365 engagement, so use such tools as attendee profiles, links to LinkedIn, and private social networks (like Group Discussions) to start chatter before the event. Decide on creative brand hashtags and use them for event collateral across social media. But marketers are just as good, if not better at doing so. Learn how to keep your in-person and virtual attendees engaged and connected at your next hybrid event. While sending unwanted follow-up emails does no one any good (and isnt compliant with the most recent event data security compliance), youre going to want to reach out to people who are interested in learning more about your organization. If speakers speak highly of your company, its like getting promoted from director into the C-Suite. Blogging about your event gives you something other than your event landing page to link to social media. Based on the game plan that youve established, you should have an idea of what kind of contacts the marketing team will reach out to and what kind of contacts you will want to reach out to yourself. If your event has an event app or meeting scheduler, use it! Toronto Chris has spent a number of years working in science industries and was most recently publisher for Pharmaceutical Technology Europe. How will the marketing team be supporting you during the event? Event Marketing Kathryn Humphries June 6, 2023 Download our 18 event email templates and event email examples now to start using them right away. Update event-related . Building a successful B2B PR strategy in 2023 requires much more than blindly pitching reporters in hopes of garnering news attention. Event marketing is complex, but is by no means off the table for startups. A survey shows that61% of customers make one referral, 34% make 2 to 10, while 5% of customers make 11 or more referrals. Develop event-specific branding. One of MarketingProfs most brilliant examples of pre-event snail mail was the creation of the Flat Handley, (a take-off on the popular and long-lasting Flat Stanley literacy project). Brainstorm. Using diverse marketing strategies and different channels to spread the word about your event. As a Customer Success Manager with EventMobi, there are several goals that have come up in conversation with my clients that you might also be looking to achieve: If your goal is to drive registration and/or ticket sales, using a event tech platform that integrates registration with your event app really simplifies your job. Contingency Planning at Events: What to Do When Things Go Wrong? Generate referral links for newly registered participants to circulate within their social circle. The CMI team posted videos before the 2017 Intelligent Content Conference (spoiler alert: well do it again for ICC 2018 because they were effective). Pre-Event Promotion: Taking an Account-Based Marketing Approach But this is also a time for you to update the marketing team regarding any key accounts that . Effective content before, during, and after an event is vital to the overall experience.. Comprehensive event marketing plan example (with free template) - Lyyti Pre-Event email series and Post-Event Follow-Up Sequence - ActiveCampaign UPDATED EXCLUSIVE: Angel Studios' thriller Sound of Freedom starring Jim Caviezel has seen its presales spike to $10 million. A good email invite has the following central components: After that, you can occasionally remind your email list about the upcoming event. Its an opportunity to talk about why your event is important to this moment, or to make a connection to current events and the state of your industry. Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. Weve found that its a great way to break through the noise. Promote Event Successfully (Pre and Post Strategies) - Zen Media Write deliberate CTAs A post-event strategy should be regarded as an extended part of your overall content . Theyre that important. However, with the advancement of technology and the rise of COVID-19 spread, it has become almost absolute to adapt to traditional market techniques. Nonetheless, theres little reward without proper promotion, so if you plan to host an in-person event, give it your all. When searching for an event technology platform, make sure your platform allows attendees to connect at any time throughout the event experience. Instead of signing the email with the name of your company, sign with the name of the person writing it. 4. Are you up-to-date with the most recent updates to your product or service? You can use marketing software to tailor the message dependent on whether a prospect attended the session or not, with either a personalised thank you for attending, or a sorry you couldnt attend, here is what you missed message. This can include basic logistics such as what the wifi situation will be on the showroom floor and what sort of after hours events you should attend. This recipe gives you a system for pre-event drip emails, as well as post-event follow-up emails to ensure your event registrants and attendees have everything they need. One word answer would be integrated marketing campaigns. Constantly engaging with your audience is a key part of the promotion stage. If youre aiming at reaching a wider audience this time around, then identify your target audience. These cookies will be stored in your browser only with your consent. No, we didnt consult our marketing team before hand. Manage customer information. Event recap posts are often easy and fun to create. All this promotional work is a daunting task, which requires abundant resources. When you know why people want to be at your event, you can create messages, activations, and swag that all make attendees say I need to be there.. Show past years agenda and themes to upsurge meaningful engagement for your upcoming event. Knowing what they want, you can better describe why they shouldnt miss your event. Celebrate them. Stephanie also spent many years as Editor in Chief of InformationWeek. No one likes a hashtag spammer. You can also explore our pre-event checklist and post-event activities list below to help you prepare for your in-person or hybrid event. While sending unwanted follow-up emails does no one any good (and isnt compliant with the most recent. Here are some ways you can follow-up with your guests: 1. And if youre looking for a little help (or a lot), reach out! Show people that you actually care. 16 Templates For The Sales Follow Up Email - HubSpot document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Gamification and Interaction: Tips for All Event Formats, Pre-event Strategies to Help Promote Upcoming Events, 6 Best Hybrid Events To Inspire You In 2022, Must-Ask Questions for Your Event Management Agencys Client Questionnaire, https://www.searchenginejournal.com/online-review-statistics/329701/, https://www.gettyimages.com/detail/photo/hashtag-on-white-background-studio-shot-royalty-free-image/144562412?adppopup=true, https://www.business2community.com/social-selling/social-media-sales-outreach-closing-email-marketing-01921361, The future of Business and Incentive Travel in The Age of Hybrid Events, How to Nail your Event Strategy in 5 Easy Steps, The Biggest Changes to Your Event Marketing Plan in 2020. Regardless of your industry or region of the world, pre-event content is an important element for delivering on an amazing event experience. (Here is a list of events that we attend.). Most events provide onsite conferences which attendees register to attend. Hosting an event is a great way to connect with your community inside and outside your business, and the options for promotion are essentially unlimited. Dont be afraid to involve your guest speakers and partners in your promotion. When searching for an event technology platform, make sure your platform allows attendees to connect at any time throughout the event experience. As sales professionals, we know how to write an attention-getting email. Events are social occasions, and no how-to guide would be complete without the mention of social media. Take notes. Great for data collection and customer profiles. So, we recommend involving your team to gain maximum output. It will help their imagination to visualize what they can expect in the forthcoming event. No problem! Conduct a Post-Event Survey. I've found that events are often the best way for marketers to . Once you know whos who, sync with your marketing team about who is worth reaching out to beforehand (as mentioned above). Youll need to outline your goals and plan your event strategy as a first step. Show gratitude after the event by thanking the speakers, sponsors, and attendees in follow-up tweets and posts. Create visually appealing and brand-aligned event materials, such as signage, flyers, and promotional products. . The motto behind the event promotion is to receive greater public engagement and ultimately upscaled event attendance.. Be sure to tag and mention people. Optimize registration and ticketing options to collect valuable data and improve lead generation. I cant think of one client who doesnt exhibit at their industry's blue-ribbon event, be it CPhI, In-Cosmetics, SupplySideWest or similar. For optimum engagement, keep it around ONE MINUTE mark. Segment your campaigns to spread your message. Only then you can determine how to target them. Promotions and activations can be functional, unexpected, and make people smile. Hiring slowed last month, a sign that the Federal Reserve's inflation-fighting campaign is taking hold. Want to give your partners more visibility, but not sure how to reach this goal with event tech? We help clients become more visible, increase engagement and generate more leads. How you follow-up after your event and what you learn from the whole campaign experience is what will push (and your marketing team) to success. Follow up with attendees, sponsors, and leads generated from the event. Next week Ill join my counterparts from around the world in Berlin to talk about live event experiences. Learn what works, what doesn't, what were some of your attendees' favorite moments, and so on. that is integrated with registration, is that you can use your registration page as an opportunity to start driving traffic to your app. Yeah, you read that right send the kind of stuff that shows up in a physical mailbox. Its crucial to provide a one-of-a-kind experience for your audience. How are you making sure that conversations and relationships are continued long after the event is over? The language on the back of the cardboard Jay Bird explained what to do using some hilarious bird puns: Hi Im Jay!
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