Including this optional feature means people can immerse themselves in the Worldwide Hide and generates sales for Cadbury - while ensuring theres no financial barrier to taking part in the main (virtual) event. Since 2016, the citys Cycleway network has more than trebled to over 340km, and there are plans with the London boroughs to expand it further. For the campign Cadbury worldwide hide - CliffsNotes joinus@vccp.com. 40 small non-candy Easter egg fillers that can fit inside of a plastic egg! How many calories are in a Cadbury Easter egg? Using cutting edge technology, including the latest scalable cloud technology, we built an experience that will immerse the public in the Easter spirit. For digital and social creative Cadbury will use the anonymised hiding location data from the Worldwide Hide platform to create interest-based that will showcase eggs hidden in a range of spots relevant to interests. This is a ramped up version of last years campaign, which saw 800,000 virtual eggs hidden, and will roll out across Cadburys key markets UK, Ireland, Australia and new to this year, South Africa. This highlights how casually many countries have adopted detailed digital location mapping of their towns and cities, and how willing (and able) we are to tap into this surveillance for non-essential purposes. Eggs available to purchase include Cadbury Creme Egg Giant Easter Egg 460g, Cadbury Dairy Milk Giant Easter Egg 515g, Cadbury Mini Eggs Giant Easter Egg 455g or Cadbury Dairy Milk Giant Buttons Giant Easter Egg 410g. A 'recipient' can begin the search and continue to find the egg with clues provided by the hider. Their Ad Awareness score (whether someone has seen or heard an advert by the company in the past two weeks) has especially improved among parents and . London, Thursday 9th March 2023: For the third year running Cadbury with the help of its global agency of record, VCCP, is flipping the Easter egg hunt ritual on its head by challenging the expected generosity in the season with something unexpected and more meaningful, in the latest integrated Cadbury Worldwide Hide campaign. On the OOH and stills executions, photographer Ben Stockley, brought the Brighter network to life. platform. It is known for its Dairy Milk chocolate, the Creme Egg and Roses selection box, and many other confectionery products. Very Easter, very Cadbury, very sweet and hopefully very inspiring to anyone in the market for a little bit of Cadbury generosity this easter.. This year, we felt it was important for us to create something that would help people feel close, even when they cannot be together. Which Google Maps Platform products did you use to create the user experience? Markta Kristlov, Senior Brand Manager Easter UK, Mondelz International said: You can either purchase one of four Cadbury Worldwide Hide Easter Eggs (in the UK) or hide a virtual Easter egg for free on Google Maps Street View and share a personalised clue with your loved one to help them find their hidden Easter egg. Every tactic is designed to encourage more people than ever to hide an egg this Easter. The Cadbury "Worldwide Hide" activation is launching today and allows consumers to hide a virtual Easter eggs "anywhere in the world for someone they love". But we hadnt really talked about them yet. Are you OK with that? This new mechanic will reinforce the hiding ritual and aims to inspire more Brits to participate in the annual Easter Egg hide by showing that everybodys getting in on the action. Thank you for subscribing. Weve used cutting edge technology to create a brand new platform that immerses the public into a unique hide & seek experience using Google Maps Street View. The open, interactive nature of Cadbury Worldwide Hide also makes it great for boosting engagement, reaching new audiences, and fostering a true sense of community. This time by creating localised DOOH creative using anonymised hiding spot data from the Worldwide Hide platform. If so, get in touch by emailing anna.highfield@reachplc.com, or let us know in the comments here. They are sold by Mondelez International in all markets except the US, where The Hershey Company has the local marketing rights. Think big and beyond the traditional use of Google Maps and treat it as a foundation platform to build upon. In 2023, Cadbury added a charitable edge to the project, partnering with organisations where the Worldwide Hide has launched. Google Maps is integrated into Cadbury Worldwide Hide, providing oodles of location data. Cadbury is hiding eggs again this Easter! Harriet Dyson, Marketing Controller Fruit Flavoured Carbonates at Britvic said: "Tango is a much loved bold british brand with a mischievous . It was submitted over 1 year ago. Then you can grab and drop the purple egg into google street view to hide it, and alert your chosen egg-searcher via email, WhatsApp or a copied link. So thats why American chocolate tastes so terrible! a Daily Mail headline exclaimed in 2017. You can hide a digital Easter egg anywhere in the world, from the most remote locations to bustling city streets and famous cultural venues, before inviting your loved ones to hunt for the eggs through the Worldwide Hide platform. Cadbury and VCCP wanted to ensure their campaign not only tapped into one of the brands core building blocks, generosity - but also encouraged meaningful connections at a time when it seemed like global restrictions on gatherings would continue almost indefinitely. Ten to twelve per child is a good goal. The recipient will then be sent the clues to help them find the virtual Easter Egg. Roastbrief is a digital media with global presence that seeks to share knowledge and updates about the creative industry.Privacy PolicySend your press releases to: press@roastbrief.us, 2023 Roastbrief is a digital media with global presence that seeks to share knowledge and updates about the creative industry. There were over 2.26 million site visits with an average time spent on the platform of almost five minutes. The recipient will then be sent the clues to help them find the virtual Easter Egg. Its being supported by a consumer PR campaign run by Ogilvy PR. The brand has also developed wildly creative partnerships, teaming up with the famous Instagram egg for some inspired social media promotion. You can then choose to have eggs delivered in real life, thanks to an Amazon tie-up. Cadbury's has launched a virtual 'worldwide hide' rather than a standard Easter egg hunt. These activations will see some pretty special egg hiding take place in the lead-up to Easter. Once the recipient has found their virtual egg, they will receive a confirmation and will be sent the Cadbury Easter Egg selected by the hider. So this work lets the public see a little bit of what we see. Cadbury Worldwide Hide: Anatomy of a campaign Sookio The advert was considered so audacious that it nearly didnt get made at all, but its since been attributed with a 10% rise in Cadburys sales. The in-depth family-friendly show will include ten galleries worth of rare artwork and memorabilia from The Walt Disney Archives. The campaign will span TV, VOD, social, digital, OOH, PR, in-store and online. Want the best food, film, music, arts and culture news in London sent straight to your inbox? Cadbury Creme Egg 'How do you NOT eat yours'. +44 7752 461 932 The chemical in return gives the chocolate a distinct tanginess rarely encountered in any other brand of chocolate. Please contact us with your news, views and comments. The audience's insights led to the creative idea of an imaginary world where Tango is such a dangerously powerful flavour with such an intense effect on users that the authorities want it banned. We can't wait to share it with everyone and make people feel a little more connected however far apart they may be this Easter., Its been great to be involved in the project from the start and it has allowed us to bring a little bit of magic back to Easter. No candy included! Travelling in a more efficient and safer way, TfLs promise to continually improve and be sustainable has never looked better or brighter for Londoners. Our Design and Engineering team used Google Maps Platform Cloud-based maps styling to customize the map. How do you do the virtual Easter egg hunt? Its latest effort, the Cadbury Worldwide Hide, is no exception. What the Cadbury Worldwide Hide did well was to innovate beyond the traditional DTC and ecommerce experience by gamifying the platform and enabling moments of human connection at a time when physical connection was impossible. When they have your clue, the recipient can start hunting for the egg on the map. When youve found the perfect spot, enter Google Street View and pop the egg in place. For digital and social creative Cadbury will use the anonymised hiding location data from the Worldwide Hide platform to create interest-based that will showcase eggs hidden in a range of spots relevant to interests. VCCP is the challenger network for challenger brands. It is mandatory to procure user consent prior to running these cookies on your website. Cadbury and VCCP are announcing the launch of 'Cadbury Worldwide Hide' - a virtual Easter egg hiding experience where consumers can hide an Easter egg anywhere in the world for read more. We also may change the frequency you receive our emails from us in order to keep you up to date and give you the best relevant information possible. In its first year, Cadbury Worldwide Hide launched simultaneously across four market segments: the UK, Ireland, Australia and New Zealand. Brits will surely want some Easter treats to enjoy at home, however, and ahead of the big weekend the Worldwide Hide campaign has seen boosts to several of Cadburys BrandIndex metrics. Theres also a partnership with Manchester United, including a three metre high egg planted at the teams ground, Old Trafford. As the Easter Bank Holiday looms, many parents will be wondering how best to keep their young ones entertained and with some COVID restrictions still in place, what will become of the traditional Easter egg hunt? This category only includes cookies that ensures basic functionalities and security features of the website.
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